Tuesday, April 29, 2008

Meeting with About-Face executive director

Last month I had coffee with Jennifer Berger, the executive director of About-Face. About-Face is a media literacy non-profit that equips women and girls with the tools they need to understand and resist harmful media messages that affect their self-esteem and body image. I've been a supporter of About-Face for several years now, and it is always exciting to meet the people who are working to effect social change in areas that I'm passionate about.

I wanted to make some notes about our discussion before it all dribbles out of my head, like stuff tends to do these days...

State of the organization

Three active campaigns
Media literacy workshops for girls at schools/clubs/orgs
"Take Action" program for training girls (teens and young adults) to create change in the media landscape. The girls are in charge of envisioning and executing the action; About-Face provides training, resources, and mentorship/guidance
About-Face website: revamp of tools/resources, update of the Gallery of Offenders and Gallery of Winners
They are in capacity-building mode. Pursuing grants, donors. Big push for funding, esp. building funding momentum for "Take Action" program
Other orgs doing related work on girl's issues: Girls, Inc. (J. recommended that I check them out) and Girls for a Change (local, based in San Jose; "Take Action" modeled after them)
They are on eBay - MissionFish

What are About-Face's current needs? (besides funding, of course :)

Pro-bono or discount consulting: organization and/or tech
Trying to incorporate video into their media literacy presentations & website - dealing with fair use & copyright protection issues
Board members - 3 more needed. ~10 hrs/week commitment plus a "personally significant" monetary contribution; 6-mo. trial term; currently a "governing board" rather than a "working board"
Finding and connecting with new donors
Charitable gift registries
Technology needs/questions
We may have some common interests here (building my resume while assisting their org) - explore further
Understanding CRMs, what they can do for you, which CRM (if any) is best for this org's needs
Pro-bono Salesforce.com consulting (me?), Salesforce Foundation product grants
CMS (esp. Drupal, Joomla) vs. Dreamweaver + Contribute
Trusted community/mailing list for tech advice
They are a Mac house

Action items

List of charitable gift registries
TechSoup white papers on CRMs, CMSs
NTEN affinity groups/mailing list
Explore tech consulting possibilities
Think about people in my network to tap for potential board members, donors

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